This week, after months of hard work, we (Cow PR) worked with Heinz to launch the “IT HAS TO BE HEINZ” Cafe. The Cafe was designed to bring a bit of comfort to weary city workers by serving Beanz on toast for just a 50p donation to Help a London Child. See here for the full press release.
It’s been a great event to work on, and I like to think the cafe (pictured above), was a really quirky, fun tactic, with lots of talkability - especially via Twitter! We also got some great coverage and I think this Daily Mail piece sums it up perfectly.
At the time of my post, the Cafe is still open for two more days, so get yourself down there! 3-10 Shoreditch High Street, London E1
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